New emotional experiences in marketing, branding and workshops
BRAIN FRIENDLY COMMUNICATION
Rethink Sound! SOUND is so much more than just music and audiovisual scoring.
According to neuroscience research, emotions are the sole driving force for the brain to rate any experience as valuable.
We support you in making your customer and employee relations more valuable through the neuro scientific aspects of sound. The power of sound creates emotions and produces pictures in the minds of people.
The power of sound creates emotions and produces pictures in the minds of people.
You can accomplish new applications and experiences by using SOUND – the combination of music, sound, noise, tone, voices, space, scenarios, sound-design, rhythm and style. In rooms, at events, in products, in media and in branding.
_Manifesting the mental and emotional potential of your brand with sound branding.
_Advanced forms of storytelling and sound scenarios in electronic media (web, apps, social media) as well as events, shows and conferences.
_ Sound Design in shops and exhibitions with spatial multi-channel sound solutions.
_Workshops, which will inspire your emloyees and which will open new access to creativity.
We create new spaces in which the future manifests.
The book that changes your design thinking.
These days, everything has got DESIGN. Everything we see. In the process, nothing less than the mental design lies in the invisible auditive dimension. The fact that all media have got speakers offers particularly the visual designers fascinating possibilities to multiply the impact of their products. The design of the future doesn't rely on materiality alone anymore: Christmas decoration and the future world of experience are not taking place in terms of some physical decoration, but through sound imagery even stronger in the customers' heads.
Author, sound designer, composer and innovator of corporate sound, Peter Philippe Weiss works as an artist, designer and consultant, he is a lecturer at various universities and colleges (including HSG St. Gallen, HTW Chur, FH Offenburg) as well as a juror for the Red Dot Design Award.
In addition, the book comprises six specialist articles by guest authors from the fields of sensory perception, interaction design, product design, film, sound staging, urban development and sound art.
Published yet in German “WENN DESIGN DIE MATERIE VERLÄSST. Sound – Das Design der Emotionen, der Imagination und der Lebendigkeit”, ISBN 9783734772412
Paper Back, 184 pages, € 34.90
ISBN 978-3-7347-7241-2
Order: www.buch.de